It’s generally best practice in email design to use email safe fonts (aka web-safe fonts). This means that when it comes to emails, there are limitations around responsive design and widths, coding and scripts, and fonts. Due to the different interests and priorities of the big players in the email industry, there are still no email standards. Unfortunately, you can’t just go and use a gorgeous font like Brandon Grotesque for your email copy.
Understanding email safe fonts vs web fonts vs custom fonts And not only that-it shows subscribers that you care about your message and design. Understanding typography can help you choose the right fonts for your email, ensuring subscribers are more like to actually read your emails and act on your call-to-action. The font you use in your emails could mean the difference between a subscriber clicking through to your site or deleting your email newsletter.
For example, check out how typography adds to these MailPoet email template designs: The fact is, good typography can enhance your email message, making it clearer and easier to read and understand. “Good typography enhances the character of the site and adds a tone of voice that subliminally reinforces what the words say to influence how those words are perceived.” If you rely on words to sell, that should concern you deeply.”ĬonversionXL’s Tommy Walker takes this sentiment a step further, describing typography as the body language of the online world: “It’s possible to blow away three-quarters of our readers simply by choosing the wrong type. According to Colin Wheildon, author of Type & Layout: Are You Communicating or Just Making Pretty Shapes?: Usually, it’s because the text is illegible and difficult to read, so rather than plough on and try and make the effort to read the text, I give up and move onto the next email in my inbox.Īnd it’s not just me abandoning websites and emails with bad fonts. Have you ever received an email and deleted it simply because you didn’t like the font? To help you, I did some research into the best fonts for email, along with font sizes, and other elements of best practice email typography. So what are the best fonts for email? And how big (or small) should your font size be? When it comes to email and typography, however, your hands are somewhat tied when it comes to webfonts, custom fonts, and design thanks to the different email platforms. If the two fonts are too similar, experience has shown that this also has a negative effect.Capture subscribers at the right time on your website and send them beautiful emails from your WordPress admin. If your web fonts are stylistically very different, this could create tension and website visitors are likely to notice. However, it’s advisable to keep a healthy balance. The interplay of serif and sans-serif fonts is a good example here. Look for fonts that are distinct and create a good contrast.It is usually best to stick to two different fonts, one for body text and the other for headlines and special typographic mark-up. In addition to readability, it’s worth considering that mobile device users will access your page via mobile data transfer by default, which means that unique web fonts may unnecessarily increase load time. The more text your page contains, the more you should focus on functionality.
Handwritten fonts are more eye-catching and appear livelier. Objectivity is best conveyed by a mix of serif and sans-serif fonts. Consider theme and audience: A visually compelling combination of good website fonts is useless if it doesn’t match the theme of the page.To find the right web fonts, you should heed the following advice: In practice, the use of unexpected fonts can be a good way to stand out from the competition. The features of different web font categories listed above are generalized.
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